The time has changed very fast in last decade in
The ‘chewing-gum generation’ believes in chewing rather than swallowing. Why swallow-when they are so open and willing to explore. There are not like ‘Paan-Supari generation’ and are not restricted to one thing. They are jack of all trade, masters of none. Their interests have variety, their command shows versatility. They want to taste as many flavours of chewing gum as much they can. They are always on move. They are eager to learn and try many new things. They don’t like sticking to one chewing-gum for long. It is boring for them. They like new games, new software, and new gadgets. They have seen surging salary and serial job hoppers making it big through their naked eyes. They are progressive by birth. They want to work and live on their own terms. They want freshness in everything-projects to fashion style to living style. They don’t find ‘juice’ in orthodox style.
Self-centered approach with short-term immediate gains can be vividly described as their identity. World is flat for them. They can’t live even a day without mobile and without internet a week is more than a year to them. They don’t believe in saving, spending is their mantra. They see future cash-flow as resource to spend. Loan is not a bad thing for them. Decent education and job is very realistic possibilities for them. They want to fly, travel and study abroad. There is very individualistic rational for everything -office timings to work habits, dress code to sexual orientation, lifestyle issues to work-life balance. Either they belong to top 100 populous cities of
They are very assertive about their choices. They are fearless about their aspirations. They think beyond boundaries. For them, no constraints can be justified. They have no time to think except their fun and dreams. They have no time to learn how to handle shattered dreams. They belong to the generation of opportunities, possibilities and aspirations, not of constraints. I say this generation –‘The Chewing-Gum Generation’.